Thursday, February 15, 2018

Win a free pass to this year's Mobile World Congress expo in Barcelona with Trustonic!

The lovely people at Trustonic have come up trumps again with a lovely Mobile World Congress pass giveaway. We have five passes to give away. Closing date is Wednesday 21 February 2018. All you have to do is answer one question and provide us with your contact details. The form is below.

Good luck and hope to see you in Barcelona!

(Travel/accommodation not included)
   

Friday, February 09, 2018

Announcing our first sponsors for Swedish Beers #13 in BCN!

I'm delighted to welcome the first batch of Swedish Beers sponsors for the upcoming Swedish Beers Mobile Networking party in Barcelona.

First up, Equal Experts.


Equal Experts is a network of talented, experienced software and hardware consultants, specialising in agile delivery. Their in-depth expertise and an uncompromising approach to quality make all the difference – and that’s what the background of engineering rigour and proven delivery practices brings.

The company has a long-standing relationship with the mobile industry, having worked with O2 Telefónica on its mobile app platforms since 2012. Together, they delivered the Priority and MyO2 native apps along with the platform that powers them – supporting millions of happy O2 customers along the way.

Equal Experts' efforts in mobile go beyond software to include proprietary hardware. Their BluetoothTap technology unifies the 'tap & go’ experience across all major smartphones. IBM iX has adopted BluetoothTap in its vision of the future of retail, successfully using it within a prototype for a secure, mobile-first retail shopping experience to dramatically improve checkout times.

Paul Stringer, and some of his senior mobile team, will be joining us at Swedish Beers. It's their first time as a sponsor so please be sure to give them a very warm welcome.

Welcome back 51 Degrees!

Next up is 51 Degrees. James Rosewell and his team will be in Barcelona and joining us as a sponsor for the second time. So let's make sure we welcome them back with open arms.

51Degrees provides The Fastest and Most Accurate Device Detection solution. That may sound like a boast, but James tells me it's true. Who am I to disagree?!

Did you know that over 150 device models are launched worldwide every week?? Well 51Degrees does, because they add them into their database every single week.

Trusted by millions of people, they have over 1.5 million active deployments in virtually every country around the world using the 51Degrees device detection software day in and day out.

This software helps companies in Adtech, Publishing, Digital Experience platforms, Ecommerce, Telco, leveraging our huge database of over 880,000 (and growing) device combinations. This means the tech and screen size never gets in the way of the user experience regardless of device type. Using device detection makes you more money through more accurate targeting and optimized content.

So if you think you know everything there is to know about mobile device detection or optimisation, why don't you challenge James and his team and test their knowledge over a beer in Barcelona?! You can also check them out in the exhibition on stand 7UP.72.

Welcome back x-Mobility!

x-Mobility is the Mobile Virtual Network Aggregator (MVNA), for Hutchison 3G UK, providing a White-labeled MVNO service for brands wishing to enter the mobile space. x-Mobility has a full MVNO license and provides all the services required for a brand to create its own MVNO proposition. By working with x-Mobility, brands can become a Mobile Virtual Network Operator (MVNO) launching their own branded mobile service in as little as 90 days and at a fraction of the cost and time of attempting to do this directly with a mobile operator. Pretty neat, huh?

Shanks and his team will be at Swedish Beers and they're particularly interested to talk to brands (inc MVNOs & OTTs), media owners and app entrepreneurs who are looking to launch Telco Mobile Services about how to enable you with alternative mobile services which, in turn, helps you acquire, grow and own your own subscriber base. Not only that, they're a great team to hang out with and talk all things telco.

If you haven't RSVP'd yet, you can do that here. Remember, we're not in Dostrece this year but I have a brilliant new venue lined up for you in central Barcelona. More on that in the next few days.

If you'd like to sponsor this year's event in Barcelona, please get in touch with Helen. There's still time to get involved. The more the merrier!

Skål!
Helen

Wednesday, February 07, 2018

Swedish Beers - #13 Barcelona Edition, 2018 - Wednesday 28 February

Plans are afoot for the next edition of Swedish Beers in Barcelona in 2018! (Doesn't it come around quickly?!)... We will be in a NEW venue! More on that soon. The format will be just the same - a relaxed evening, no formalities, no presentations. Just come with an open mind, be prepared to see friends old and new, chat, enjoy a drink or three (courtesy of our sponsors) and have yourself a good time all whilst extolling (or not) the virtues of our mobile connected world.

The Swedish Beers crew will be on hand to welcome you as usual and we'll have the friendliest bar staff in town.

**Two sponsors confirmed. More to come. And there's room for more on top of that. If you'd like to sponsor and join the fun, please get in touch with Helen to discuss. All budgets catered for.** 

See you in Barcelona.

Skål

Helen

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Like us on Facebook http://facebook.com/swedishbeers
Follow us on Twitter http://twitter.com/swedishbeers
This is a Heroes of the Mobile Fringe Festival Event
http://mobileheroes.net/http://swedishbeers.org/


Powered by Eventbrite

There may be a queue to get in at times but we usually manage to get pretty much everyone in who wants to so don't be put off! All are welcome to attend if you are working in and around the mobile industry and enjoy a good chat. You may be asked for ID on entry. You must be pre-registered to attend the event. We reserve the right to refuse entry.

Monday, November 20, 2017

Ping Pong Robot, prizes, fundraising and more at Swedish Beers tomorrow night!

Not long to go now until the next Swedish Beers bash in London. We'll be back at the Nordic Bar, our favourite London haunt, and as well as the usual chat, drinks and mingling, we will also have a Ping Pong Robot competition to raise funds for Bloodwise.

We're busy sorting out the prizes for that, but I can confirm that two of them are these latest release books.

The first is a copy of The Startup Way by Eric Ries of Lean Startup fame. I heard him speak at an event last week and wrote a few thoughts about that over on my personal blog. I managed to come away with an extra copy of the book which will be one of the prizes tomorrow night.

The other book that's up for grabs tomorrow is Rough Diamond: Turning Disruption into Advantage in Business and Life by Nicole Yershon.

We will also have some collection buckets, so please bring your small change - every coin counts.

If you prefer, you can donate on the justgiving page here  https://www.justgiving.com/fundraising/4carlo

Or you can text in with your donation (UK only). Text BEAT01 £x to 70070 to donate to Bloodwise. The amount can be edited so that you choose how much you wish to donate, so if you're donating £5, then text BEAT01 £5 to 70070 or if you'd like to donate £2, then text BEAT01 £2 to 70070 - you get the idea!

The guest list for tomorrow night is shaping up nicely. If you haven't already registered, please do that here. Entry is free and we'll have free drinks courtesy of Kindred Capital and Inspiring Interns for as long as the bar tab lasts. Everyone working in, around or interested in the mobile industry from a professional or academic point of view are most welcome. Do spread the word with your friends and colleagues.


Until tomorrow night then!



Wednesday, November 08, 2017

Swedish Beers (Not Tears) in Memory of Carlo Longino

swedish beers logo
It's been a long time coming in London, but Swedish Beers is back. We're back at our favourite London Joint, The Nordic Bar, where Swedish Beers began some 16 years ago. Doors will open at 18.30 and we'll keep going until the bar closes.

If you haven't been before, expect a friendly crowd, lots of chat about mobile, life, the universe and why Swedish Beers is called Swedish Beers. There will also be a ping pong contest with a robot, no less, and, of course, refreshments (soft drinks, wine and beer) courtesy of our lovely sponsors.

There will be people from all walks of mobile life there on the night - be that app developers, advertising, media, mobile marketing, handset manufacturers, payment providers, big data, brands, agencies, analysts, journalists, start-ups, veterans, noobs and much more. 

This edition of Swedish Beers is a little bit special as the mobile industry recently lost one of its original evangelists and a dear friend of mine and many of you, Carlo Longino to lymphoma.

Despite Carlo living in the US, he was a great fan of Swedish Beers and came to the London and Barcelona editions many times over the years. In fact, he was at the very first Swedish Beers in Barcelona - it's where we met in person for the first time having got to know each other via our blogs (he wrote The Feature for Nokia and Mobhappy with Russell Buckley) and email.

Sadly, Carlo died in October at the age of 39. In his last few weeks, he was kept alive by blood platelets that had been donated. He was passionate about encouraging people to donate blood and especially blood platelets. To that end, we will also be raising money for Bloodwise and more important than the money, encouraging you all to go and give blood and blood platelets

I have set up a JustGiving page in his honour here. Please donate if you can - every little helps. And feel free to share a memory too!

For those of us who knew him, let's also take the opportunity to remember Carlo, whether that's the work he did in the mobile industry whilst at WIP to help start-ups globally, or it's his love of beer, cats, bbq, and British Indie music of the 80s and 90s or its his wry humour and generous spirt and the good times spent with him. And if you didn't know him, come along anyway to chew the mobile fat and continue the Swedish Beers legacy in his name.

Drinks are courtesy of Inspiring Interns and Kindred Capital. More sponsors tbc. If you'd like to be one of them, please get in touch. There is food available to buy on the night if you haven't had time to grab a bite to eat before you come. 

Date: Tuesday 21 November 2017
Time: 6.30pm until closing

Place: The Nordic Bar, Newman Street, London W1 (nearest tube Tottenham Court Road, Oxford Circus or Goodge Street)

Please RSVP below or by going to the eventbrite site here



Please do spread the word among your mobile colleagues and friends. I look forward to seeing you all soon.

Skål!

Helen

http://swedishbeers.org / @swedishbeers / http://facebook.com/swedishbeers
This is a Heroes of Mobile event.

   Inspiring Interns logo

Tuesday, February 21, 2017

Win a pass to Mobile World Congress with our friends at Trustonic!

**Our winners have all received their MWC passes! Well done to Alistair, Albert, Helene, Janelle and Carlos. See you all in Barcelona!**

Our lovely friends at Trustonic have FIVE free tickets to give away to this year's Mobile World Congress in Barcelona. Each ticket allows access to the exhibition and special seminars only for the full four days of MWC. This ticket does not give access to any of the conference sessions but it can be upgraded for an additional cost when you register.

You can enter the competition here.

About Trustonic

Trustonic is a leading player in mobile device and application security. Almost a billion devices have Trustonic security embedded at the manufacturing stage, providing smart devices with an embedded root of trust and a hardware-protected environment for secure storage and processing. Trustonic also offer application-level security across multiple platforms, including smartphone (iOS and Android) and IoT. Trustonic is exhibiting at this year's MWC. Find them in Hall 6 - 6140.

Contest rules and instructions

Contestants enter by simply leaving their name and contact details on this entry form and answering a simple question about Trustonic. There is no charge to enter the competition. At the end of the contest period five (5) random winners will be selected to each receive one (1) ticket to attend Mobile World Congress Exhibition on Monday February 27 to Thursday 2 March 2017.

The contest will run from Tuesday 21 February 2017, 15:00 GMT until Thursday 23 February 2017, 15:00 GMT. Winners will be notified by email or telephone.

This contest is open only to entrants who are 18 years of age or older at time of entry. Employees, consultants, officers and directors of the Sponsor, their parents, affiliates and subsidiaries, participating advertising and Contest agencies and prize suppliers (and members of their immediate family and/or those living in the same of household of each) are ineligible.

Good luck!

Tuesday, February 07, 2017

Welcoming our sponsors for Swedish Beers Barcelona Edition #12

I have some sponsors to announce! Hurrah! There will be beer tokens for everyone! So without further ado, let me introduce you...



Digitas LBi White Unicorn on red background logo
Our lead sponsor is DigitasLBi: DigitasLBi is a modern, data-inspired agency - the only agency designed to offer clients a complete stack of services, from integrated communications, to commerce to CRM and innovation services across the world, all driven by our data about what really counts for your business.

The mobile team is headed for Barcelona once again and this time they're sposoring Swedish Beers! Some of you will have already met Ilicco, Rafe and Sergio at previous Swedish Beers events or have tuned into our Choons 'n Chat podcasts with Tech Talks Central. We'll be doing some more podcasts this year, so watch this space as they say.

This year, DigitasLBi is bringing more of the team along to MWC and they will be on hand to chew the fat on all things mobile - be that mobile marketing, advertising and media or innovations in hardware and software that can make a difference to their clients' businesses. So if you want to find out what can be achieved when hard data meets imagination, then search out Ilicco, Sergio, Rafe, Lorenzo and the rest of the crew when you come to Swedish Beers! Oh, and being lead sponsor, they'll also have the largest batch of beer tokens.

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We also have a range of lovely supporting sponsors. Please join me in welcoming them to the party. 

Headforwards Logo
Meet Headforwards who are based in Cornwall, UK and specialise in software development outsourcing. Our primary aim is to work with our clients to create and deliver custom software that brings them business value. We believe in working in an Agile way and have adopted both the agile philosophy and agile methodologies into our business strategy and day to day life.
Our business model is different to most other outsource software companies. We create dedicated teams for specific projects and never switch members to other projects, nor do we have team members ‘waiting on the bench’ which ultimately drives costs up.
Meet Toby and his team and they can explain more about what they do, what agile means all whilst extolling the virtues of living and working on the stunning Cornish coastline and generally have a good time.
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Inspiring Interns logo 2017
Many of you will already know Ben Rosen and his team from Inspiring Interns and Inspiring Search. They've been regulars at Swedish Beers since the very first parties in London in 2001 and have supported us ever since then. You may remember their polaroids from last year's bash. And I wonder if you still have their sunglasses?! Or perhaps you've joined in one of their Ping Pong competitions at our London parties? I digress. 
The team is brilliant at graduate recruitment (they've placed over 5000 young people since 2009) and also do senior level recruitment in the mobile and digital sectors. Ben and his team are not like other recruiters (they're much less pushy and much more human) and I can guarantee you'll have great fun with them. I'm sure they'll also have a few surprises up their sleeves to help us all have a good time on the night.
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51 Degrees Device Detection logoNext up is 51 Degrees. James Rosewell and his team will be in Barcelona and joining us as a sponsor for the first time. So let's make sure we give them a very warm welcome. 
51 Degrees helps designers, creators and business leaders make amazing website experiences based on responsive design principles. Our software helps reduce both the cost and time involved in creating, testing and deployment of mobile websites, which means the tech never gets in the way of the user experience.
Trusted by millions of people, we have over 1.5 million active deployments in virtually every country around the world using our device detection software day in and day out including Unilever, eBay, Microsoft, IBM, Hyundai and T-Mobile use us. We are THE fastest and the most accurate device detection service there is. Our accuracy comes from our device combinations database – at over 150,000 (and growing) it’s the largest and it’s checked and updated every day, because we know that over 150 devices are launched worldwide every week. Our performance speeds are awesome too. We go direct, avoiding clouds for real time device detection. Capable of more than 5 million detections a second we're the fastest available.
So if you want to talk about responsive design principles, mobile website deployment, new handsets and device detection, these are the people to talk to.

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 x-mobility sim card logo
A very warm welcome to x-Mobility!  x-Mobility enables brands as 4G MVNOs or appVNOs...the latter being a new approach enabling brands and media owners to offer their subs a SIMless telco mobile experience, by launching their own VirtualSIM app offering multiple mobile numbers on their existing device.

Existing customers inc Freemium MVNO FreedomPop, appVNO Vyke.com along with a Utility company and Football club who wish to layer in telco mobile services to their extensive sub base, giving them both a new business line and direct touch with their subscribers.

Shanks and his team will be at Swedish Beers and they're particularly interested to talk to brands (inc MVNOs & OTTs), media owners and app entrepreneurs who are looking to launch Telco Mobile Services about how to enable you with alternative mobile services which in turn, helps you acquire, grow and own their own subscriber base. But not only that, they're a great team to hang out with and talk all things telco.

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ZZZ Corporate Accommodation will be joining us as a sponsor this year in Barcelona. They're specialists in corporate accommodation and help clients small and large find the right places to stay. ZZZ’s was born in 2002 by Swedish Beers regular, Helen Gavine, who has a passion for quality and an annoying attention to detail! We deliver good quality corporate accommodation in the right part of town in the key exhibition cities in Europe including Cannes, Barcelona and London. 

We strive on offering great service, and that can only be delivered by having the best team. The team are split between our main office in Richmond, London and overseas in Cannes and Barcelona. All the apartments are vetted personally and their service on the ground is top notch from a personal meet and greet service and welcome pack to organising events. Come and hang out with Helen, Tess and the team. 

And in the meantime, if you're still looking for somewhere to stay for this year's Mobile World Congress or an upcoming event in Barcelona, Cannes, Lisbon or Monaco, do get in touch.

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Algolia is the #1 Platform for Building Scalable Search on your mobile application. With more than 8,000 active implementations powering billions of search queries per month, Algolia is the leading Search as a Service today. The Algolia search engine is designed to deliver instand search results, even on mobile phones with little or no connectivity, which is why both our iOS and Android solutions include offline search. That means Algolia powers mobile search for some of the most popular consumer & enterprise mobile apps, products and websites. And the team will be at Swedish Beers too. So search the out for your beer tokens and lovely chat about how all this search magic they do can help your business.

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You can RSVP for the event here if you haven't done so already. It's free to attend for people working in and around the mobile industry.

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**Fancy joining us as a sponsor? Please get in touch with Helen to discuss.** 


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See you in Barcelona.
Skål
Helen
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Like us on Facebook http://facebook.com/swedishbeers
Follow us on Twitter http://twitter.com/swedishbeers
Check out the photos from our bash in Barcelona in 2016 on Flickr or Facebook.
This is a Heroes of the Mobile Fringe Festival Event http://mobileheroes.net/
http://swedishbeers.org/